15 Plays to Book Your Next Meeting

HOW TO USE THIS PLAYBOOK

Outbound isn’t dead — it’s just noisy.

This playbook cuts through the noise with 15 proven plays I’ve used to help sales teams book more meetings and build predictable pipeline.

Each one is short, tactical, and ready to use now.

TABLE OF CONTENTS

(Click to open each play👇)

Section 1: Cold Calling (5 Plays) ..................................

Play 1: The Website Question Opener

Play 2: Finding the Pain

Play 3: Objection Handling

Play 4: Positioning Next Steps

Play 5: Scheduling the Meeting

Section 2: Cold Emailing (5 Plays) .................................

Play 6: Cold Email Template